Local SEO Audit

Analyze your local SEO performance and identify opportunities for improvement

Local SEO Audit Tool

Comprehensive local SEO analysis for your business. Audit Google Business Profile, local citations, rankings, and technical factors to improve local search visibility and attract more customers.

Business Information

Business Name

Location

Website (Optional)

Target Keywords (Optional)

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Enter your business information and click "Start Local SEO Audit" to begin the analysis.

Frequently Asked Questions

What is a local SEO audit and why is it essential for businesses in 2025?

A local SEO audit is a comprehensive analysis of your business's online presence in local search results. It evaluates your Google Business Profile, local citations, rankings, and technical factors that impact local visibility. In 2025, with 46% of Google searches having local intent, businesses without optimized local SEO miss significant revenue opportunities. Regular audits identify gaps and ensure your business appears when customers search for services in your area.

How does Google Business Profile optimization impact local search rankings?

Google Business Profile (GBP) is the foundation of local SEO, directly influencing your map pack rankings. A complete, accurate GBP can improve local rankings by up to 25%. Key factors include business category selection, NAP consistency, regular posts, customer reviews, photos, and business attributes. Google uses relevance, distance, and prominence signals from your GBP to determine local search positions.

What are local citations and how do they affect my SEO?

Local citations are online mentions of your business name, address, and phone number (NAP) on directories, websites, and platforms. Consistent citations across 50+ sources can improve local rankings by 13%. Inconsistent or incorrect citations confuse search engines and customers, potentially hurting rankings. Quality citations from authoritative local directories like Yelp, Yellow Pages, and industry-specific sites carry more weight.

How often should I perform a local SEO audit?

Perform comprehensive local SEO audits quarterly, with monthly checks on critical elements like GBP updates, new reviews, and citation consistency. Businesses in competitive markets or those with multiple locations should audit monthly. Key triggers for immediate audits include address changes, new competitors, algorithm updates, or significant ranking drops. Regular monitoring prevents issues from compounding.

What's the difference between local pack rankings and organic local rankings?

Local pack rankings refer to the map-based results that appear above organic listings for local searches, typically showing 3 businesses. Organic local rankings are traditional search results that may include local businesses but aren't map-based. Local pack rankings are primarily influenced by GBP optimization, while organic rankings depend more on traditional SEO factors like content and backlinks. Both are important for comprehensive local visibility.

How do customer reviews impact local SEO performance?

Customer reviews are a crucial local ranking factor, influencing both search algorithms and customer decisions. Businesses with 4+ star average ratings and regular review acquisition see 31% higher local visibility. Review factors include quantity, recency, diversity of review platforms, and response rates. Google particularly values reviews on Google Business Profile, but reviews across multiple platforms strengthen overall local authority.

What technical SEO factors are most important for local businesses?

Critical technical factors for local SEO include mobile optimization (60% of local searches are mobile), page speed (affects user experience and rankings), local schema markup (helps search engines understand location data), SSL certificates, and NAP consistency across the website. Local businesses should also implement LocalBusiness schema markup and ensure location pages are properly optimized for multiple locations.

How can I compete with larger businesses in local search results?

Local SEO levels the playing field for small businesses. Focus on hyper-local optimization: target neighborhood-specific keywords, create location-specific content, engage with local community events, and build relationships with local organizations for citations and backlinks. Provide exceptional customer service to earn positive reviews, and maintain an active Google Business Profile with regular posts and photos. Local relevance often outweighs business size in local search.

Ready to Dominate Local Search?

Start your comprehensive local SEO audit today and discover opportunities to attract more local customers.