SE Ranking vs Serpstat
Detailed comparison of SE Ranking and Serpstat to help you choose the right tool
Quick Overview
SE Ranking
Starting from $39.2/month
All-in-one SEO platform with powerful rank tracking, competitor analysis, and white-label reporting at competitive prices
All-in-One SEO Suite
Rank Tracking
Competitive Analysis
Technical SEO
Content Optimization
Serpstat
Starting from $69/month
Comprehensive SEO platform offering keyword research, competitor analysis, and PPC tools at competitive prices
All-in-One SEO Suite
Keyword Research
Competitive Analysis
Technical SEO
Content Optimization
Feature Comparison
Feature
SE Ranking
Serpstat
Keyword Research
✓
✓
Backlinks Analysis
✓
✓
Technical SEO
✓
✓
Rank Tracking
✓
✓
Competitor Analysis
✓
✓
Content Optimization
✓
✓
Local SEO
✓
×
Reporting
✓
✓
Api Access
✓
✓
White Label
✓
✓
Data Performance
SE Ranking
Best For
- Small to medium businesses
- Digital marketing agencies
- In-house SEO teams
- Freelancers
- E-commerce businesses
Keyword Database
Medium
Backlinks Database
Medium
Update Frequency
Daily
Tool Complexity
Intermediate
Serpstat
Best For
- Digital marketing agencies
- SEO professionals
- Content marketers
- PPC specialists
- Small to medium businesses
Keyword Database
Large
Backlinks Database
Medium
Update Frequency
Daily
Tool Complexity
Intermediate
Pricing Plans
SE Ranking
Starting Price
$39.2/month
Plans
- Essential - $39.2
- Pro - $87.2
- Business - $191.2
Free trial available (14 days)
Serpstat
Starting Price
$69/month
Plans
- Lite - $69
- Standard - $149
- Advanced - $299
Free trial available (7 days)
Pros and Cons
SE Ranking
Pros
- Comprehensive feature set
- Competitive pricing
- Accurate rank tracking
- White label reporting
- Good backlink monitoring
- User-friendly interface
- Excellent customer support
- Regular updates
- Social media tools included
- Flexible payment options
Cons
- Limited keyword database
- Basic content optimization tools
- Some features need improvement
- Mobile app could be better
- Limited historical data
Serpstat
Pros
- Competitive pricing
- Comprehensive feature set
- Strong PPC research tools
- Good keyword research
- User-friendly interface
- Regular updates
- Helpful support team
- White label reporting
- Good API access
- Value for money
Cons
- Limited historical data
- Smaller keyword database
- Basic rank tracking
- Some features need improvement
- Limited advanced features
Final Verdict
When to choose SE Ranking
- Small to medium businesses
- Digital marketing agencies
- In-house SEO teams
- Freelancers
- E-commerce businesses
When to choose Serpstat
- Digital marketing agencies
- SEO professionals
- Content marketers
- PPC specialists
- Small to medium businesses