Moz Pro vs Serpstat
Detailed comparison of Moz Pro and Serpstat to help you choose the right tool
Quick Overview
Moz Pro
Starting from $99/month
Trusted SEO platform known for Domain Authority metrics, comprehensive site audits, and industry-leading educational resources
All-in-One SEO Suite
Keyword Research
Technical SEO
Backlink Analysis
Content Optimization
Serpstat
Starting from $69/month
Comprehensive SEO platform offering keyword research, competitor analysis, and PPC tools at competitive prices
All-in-One SEO Suite
Keyword Research
Competitive Analysis
Technical SEO
Content Optimization
Feature Comparison
Feature
Moz Pro
Serpstat
Keyword Research
✓
✓
Backlinks Analysis
✓
✓
Technical SEO
✓
✓
Rank Tracking
✓
✓
Competitor Analysis
✓
✓
Content Optimization
✓
✓
Local SEO
✓
×
Reporting
✓
✓
Api Access
✓
✓
White Label
✓
✓
Data Performance
Moz Pro
Best For
- SEO beginners and intermediates
- Small to medium businesses
- Content marketers
- In-house SEO teams
- Digital marketing agencies
Keyword Database
Large
Backlinks Database
Large
Update Frequency
Weekly
Tool Complexity
Intermediate
Serpstat
Best For
- Digital marketing agencies
- SEO professionals
- Content marketers
- PPC specialists
- Small to medium businesses
Keyword Database
Large
Backlinks Database
Medium
Update Frequency
Daily
Tool Complexity
Intermediate
Pricing Plans
Moz Pro
Starting Price
$99/month
Plans
- Standard - $99
- Medium - $179
- Large - $299
Free trial available (30 days)
Serpstat
Starting Price
$69/month
Plans
- Lite - $69
- Standard - $149
- Advanced - $299
Free trial available (7 days)
Pros and Cons
Moz Pro
Pros
- Industry-standard Domain Authority metric
- Excellent keyword research tools
- Comprehensive site audits
- User-friendly interface
- Extensive educational resources
- Strong community support
- Accurate rank tracking
- Regular feature updates
- Excellent customer support
- Trusted brand in SEO
Cons
- Higher price point
- Limited keyword tracking in lower plans
- Link database smaller than some competitors
- Some features require additional tools
- Limited local SEO features
Serpstat
Pros
- Competitive pricing
- Comprehensive feature set
- Strong PPC research tools
- Good keyword research
- User-friendly interface
- Regular updates
- Helpful support team
- White label reporting
- Good API access
- Value for money
Cons
- Limited historical data
- Smaller keyword database
- Basic rank tracking
- Some features need improvement
- Limited advanced features
Final Verdict
When to choose Moz Pro
- SEO beginners and intermediates
- Small to medium businesses
- Content marketers
- In-house SEO teams
- Digital marketing agencies
When to choose Serpstat
- Digital marketing agencies
- SEO professionals
- Content marketers
- PPC specialists
- Small to medium businesses