Ahrefs vs Serpstat
Detailed comparison of Ahrefs and Serpstat to help you choose the right tool
Quick Overview
Ahrefs
Starting from $29/month
Industry-leading SEO platform specializing in backlink analysis, keyword research, and competitor tracking with the largest link database
All-in-One SEO Suite
Backlink Analysis
Keyword Research
Technical SEO
Competitive Analysis
Content Optimization
Serpstat
Starting from $69/month
Comprehensive SEO platform offering keyword research, competitor analysis, and PPC tools at competitive prices
All-in-One SEO Suite
Keyword Research
Competitive Analysis
Technical SEO
Content Optimization
Feature Comparison
Feature
Ahrefs
Serpstat
Keyword Research
✓
✓
Backlinks Analysis
✓
✓
Technical SEO
✓
✓
Rank Tracking
✓
✓
Competitor Analysis
✓
✓
Content Optimization
✓
✓
Local SEO
×
×
Reporting
✓
✓
Api Access
✓
✓
White Label
×
✓
Data Performance
Ahrefs
Best For
- SEO professionals
- Content marketers
- Link builders
- Digital agencies
- Website owners
Keyword Database
Very Large
Backlinks Database
Very Large
Update Frequency
Daily
Tool Complexity
Advanced
Serpstat
Best For
- Digital marketing agencies
- SEO professionals
- Content marketers
- PPC specialists
- Small to medium businesses
Keyword Database
Large
Backlinks Database
Medium
Update Frequency
Daily
Tool Complexity
Intermediate
Pricing Plans
Ahrefs
Starting Price
$29/month
Plans
- Starter - $29
- Lite - $99
- Standard - $199
- Advanced - $399
Serpstat
Starting Price
$69/month
Plans
- Lite - $69
- Standard - $149
- Advanced - $299
Free trial available (7 days)
Pros and Cons
Ahrefs
Pros
- Largest backlink database in the industry
- Excellent keyword research tools
- Powerful competitor analysis features
- Comprehensive site audit functionality
- User-friendly interface
- Accurate data and metrics
- Excellent content research tools
- Regular feature updates
- Advanced SERP analysis
- Robust API access
Cons
- Premium pricing
- No free trial available
- Can be expensive for small businesses
- Learning curve for new users
- Limited keyword tracking in lower plans
Serpstat
Pros
- Competitive pricing
- Comprehensive feature set
- Strong PPC research tools
- Good keyword research
- User-friendly interface
- Regular updates
- Helpful support team
- White label reporting
- Good API access
- Value for money
Cons
- Limited historical data
- Smaller keyword database
- Basic rank tracking
- Some features need improvement
- Limited advanced features
Final Verdict
When to choose Ahrefs
- SEO professionals
- Content marketers
- Link builders
- Digital agencies
- Website owners
When to choose Serpstat
- Digital marketing agencies
- SEO professionals
- Content marketers
- PPC specialists
- Small to medium businesses