Ahrefs vs Moz Pro
Detailed comparison of Ahrefs and Moz Pro to help you choose the right tool
Quick Overview
Ahrefs
Starting from $29/month
Industry-leading SEO platform specializing in backlink analysis, keyword research, and competitor tracking with the largest link database
All-in-One SEO Suite
Backlink Analysis
Keyword Research
Technical SEO
Competitive Analysis
Content Optimization
Moz Pro
Starting from $99/month
Trusted SEO platform known for Domain Authority metrics, comprehensive site audits, and industry-leading educational resources
All-in-One SEO Suite
Keyword Research
Technical SEO
Backlink Analysis
Content Optimization
Feature Comparison
Feature
Ahrefs
Moz Pro
Keyword Research
✓
✓
Backlinks Analysis
✓
✓
Technical SEO
✓
✓
Rank Tracking
✓
✓
Competitor Analysis
✓
✓
Content Optimization
✓
✓
Local SEO
×
✓
Reporting
✓
✓
Api Access
✓
✓
White Label
×
✓
Data Performance
Ahrefs
Best For
- SEO professionals
- Content marketers
- Link builders
- Digital agencies
- Website owners
Keyword Database
Very Large
Backlinks Database
Very Large
Update Frequency
Daily
Tool Complexity
Advanced
Moz Pro
Best For
- SEO beginners and intermediates
- Small to medium businesses
- Content marketers
- In-house SEO teams
- Digital marketing agencies
Keyword Database
Large
Backlinks Database
Large
Update Frequency
Weekly
Tool Complexity
Intermediate
Pricing Plans
Ahrefs
Starting Price
$29/month
Plans
- Starter - $29
- Lite - $99
- Standard - $199
- Advanced - $399
Moz Pro
Starting Price
$99/month
Plans
- Standard - $99
- Medium - $179
- Large - $299
Free trial available (30 days)
Pros and Cons
Ahrefs
Pros
- Largest backlink database in the industry
- Excellent keyword research tools
- Powerful competitor analysis features
- Comprehensive site audit functionality
- User-friendly interface
- Accurate data and metrics
- Excellent content research tools
- Regular feature updates
- Advanced SERP analysis
- Robust API access
Cons
- Premium pricing
- No free trial available
- Can be expensive for small businesses
- Learning curve for new users
- Limited keyword tracking in lower plans
Moz Pro
Pros
- Industry-standard Domain Authority metric
- Excellent keyword research tools
- Comprehensive site audits
- User-friendly interface
- Extensive educational resources
- Strong community support
- Accurate rank tracking
- Regular feature updates
- Excellent customer support
- Trusted brand in SEO
Cons
- Higher price point
- Limited keyword tracking in lower plans
- Link database smaller than some competitors
- Some features require additional tools
- Limited local SEO features
Final Verdict
When to choose Ahrefs
- SEO professionals
- Content marketers
- Link builders
- Digital agencies
- Website owners
When to choose Moz Pro
- SEO beginners and intermediates
- Small to medium businesses
- Content marketers
- In-house SEO teams
- Digital marketing agencies